Do your Facebook campaigns really generate the results you think they do? Learn why Facebook Attribution overattributes far more success to Facebook advertising campaigns than they actually generate.
Ad tech has been able to progress because of an assumed correlation between display advertising and revenue generation. Learn why that assumption is often false and how to establish the real value of display through placebo testing.
There seems to be a common belief among digital marketeers that remarketing is a no-brainer because it delivers conversions at a low cost. Being our critical selves we question to what extent remarketing really delivers incremental revenue.
Web analytics tools heavily overstate the number of unique visitors your website has. The degree of error ranges anywhere between a few dozen percent to a few hundred percent. Here we discuss the variety of causes for this erroneous unique visitor count.