2023 New Year’s resolution: analytics contigency

Google Analytics 4 logo

By July 1st 2023 the Universal Analytics will stop collecting data. Switching to its successor GA4 is not as simple as flipping a switch. If you are using Data Studio dashboards to visualise your Google Analytics data then additional implications need to be considered.

Facebook Attribution: chicken or egg?

Facebook Attribution: chicken or egg? - tile

Do your Facebook campaigns really generate the results you think they do? Learn why Facebook Attribution overattributes far more success to Facebook advertising campaigns than they actually generate.

Does your remarketing really drive incremental revenue?

Does your remarketing really drive incremental revenue? - tile

There seems to be a common belief among digital marketeers that remarketing is a no-brainer because it delivers conversions at a low cost. Being our critical selves we question to what extent remarketing really delivers incremental revenue.

Richardson Sales Performance

Lone Wolves case study Richardson Sales Performance tile

Delivering 160K revenue via paid search lead generation campaigns in the EMEA region for a global sales improvement company.


Lone Wolves case study Brouwland tile

Managing a growing multi-million paid search revenue progamme in Western Europe for Europe’s most highly specialised wholesaler for products for making your own beer, wine, liqueurs, or dairy products.


Digital analytics dashboard hero image

Taking digital analytics to the next level.

PWI Brussels

PWI digital marketing campaign case

Generating 83 memberships leads with a low budget social media campaign.