Howling Lupus

Wolves do not howl at the moon. It’s a fairy tale. Wolves howl to communicate. Here we communicate stories and thoughts from our practice. Caution… digital marketing myths may be busted.

2023 New Year’s resolution: analytics contigency

By July 1st 2023 the Universal Analytics will stop collecting data. Switching to its successor GA4 is not as simple as flipping a switch. If you are using Data Studio dashboards to visualise your Google Analytics data then additional implications need to be considered.

Read more >