Web Analytics

Web analytics tools implementation, data visualisation, and actionable insights

GOOGLE TAG MANAGER

We configure and maintain your measurement tags and triggers and we assist your developers with data layer implementation by means of a detailed tagging plan.

 

GOOGLE ANALYTICS

We configure your Google Analytics account to ensure correct data collection.

 

DATA VISUALISATION

We visualise your traffic and conversion data in comprehensive and easy-to-understand dashboards in Google Data Studio, Supermetrics, or other visualisation tools.

 

DATA INSIGHTS

We analyse your web analytics data and provide you with actionable insights to improve the user experience and business outcomes on your website.

 

TESTING & OPTIMISATION

Using tools such as Google Optimize and Hotjar we reduce funnel abandonment in order to improve sales and lead conversion rates.

 

SOCIAL MEDIA MONITORING

We analyse the content and the sentiment of conversations about your brand, your products, your executives, and your media coverage, as well as those of your competitors.