Google Data Studio Training Course
Present your digital data in attractive and insightful Google Data Studio dashboards
- Duration: 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
Google Data Studio is revolutionising dashboarding and data visualisation. Data living in silos and fragmented reports are a thing of the past. In this hands-on half-day Google Data Studio training course you will learn to easily blend together data from different data sources in professional and attractive Google Data Studio dashboards.
What you will learn
- Using Google Data Studio features
- Adding data sources such as Google Analytics and Google Ads
- Adding non-Google data sources
- Identifying essential KPI’s for your dashboard
- Creating beautiful and insightful dashboard visualisations
- Using Data Studio templates
Programme
Introduction
- Google Data Studio's benefits and features
- Getting familiar with the Google Data Studio interface
Designing your Data Studio dashboard
- A structured approach to selecting Key Performance Indicators
- Mocking-up your data studio dashboard
Adding data sources
- Using Google Connectors: Google Analytics, Google Ads, Search Console, Google Sheets etc.
- Using Partner Connectors: Power My Analytics, Supermetrics, and other partner connectors
- Blending data sources
- Other add-ons and the Google Data Studio API
Building your Data Studio dashboard
- Customising your dashboard layout: orientation, pagination, use of colour, fonts, and branding
- Using different types of dashboard widgets including calendars, scorecards, graphs and charts
- Using Data Studio Explorer to draft your dashboard widgets
- Using advanced features such as filters, segments, and custom metrics
- Sharing dashboards with other users
- Using the Template Gallery for inspiration
Target audience
- Digital marketeers
- Website owners / product owners
- Web analysts
- Business analysts
- Marketing and communications staff
Remco has been practicing digital marketing since it came into existence. He has a wealth of digital marketing expertise and an extreme focus on measuring results. Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Telenet, Orange, GAMMA, Brouwland, Connections, Bridgestone Europe, DPG Media, Cargill, Cathay Pacific, Westminster Abbey, and many others. Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses, workshops, and presentations. He even addressed a United Nations WTO conference.
