Google Optimize Training Course

Improving your website conversion with A/B and multivariate testing

Conversion rates on many websites are typically in the 2%-3% range. Front runners make the difference by having a solid testing and improvement approach in place. In this short 2 hour training, you will learn how to implement Google Optimize on your website and how to set up and run A/B and multivariate tests to further improve conversion.

What you will learn


Implementing Google Optimize

Experiment types overview

Configuring test variants

Target audience

Remco has been practicing digital marketing since it came into existence. He has a wealth of digital marketing expertise and an extreme focus on measuring results. Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Telenet, Orange, GAMMA, Brouwland, Connections, Bridgestone Europe, DPG Media, Cargill, Cathay Pacific, Westminster Abbey, and many others. Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses, workshops, and presentations. He even addressed a United Nations WTO conference.