Google Optimize Training Course
Improving your website conversion with A/B and multivariate testing
- Duration: 2 hours
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
Conversion rates on many websites are typically in the 2%-3% range. Front runners make the difference by having a solid testing and improvement approach in place. In this short 2 hour training, you will learn how to implement Google Optimize on your website and how to set up and run A/B and multivariate tests to further improve conversion.
What you will learn
- Configuring Google Optimize
- Configuring experiments
Programme
Implementing Google Optimize
- Creating an account
- Creating a container
- Google Tag Manager implementation
- Google Analytics implementation
- Anti-flicker snippet
- Installing the Google Optimize browser plugin
Experiment types overview
- A/B tests
- MVT tests
- Redirect tests
- Personalization tests
Configuring test variants
- Determining the traffic distribution between variants
- Delivering tests to a segmented target audience
- Selecting an objective
- Setting the traffic allocation
- Setting the activation trigger
- Reporting
Target audience
- Digital marketeers
- Website owners / product owners
- Web developers
Remco has been practicing digital marketing since it came into existence. He has a wealth of digital marketing expertise and an extreme focus on measuring results. Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Telenet, Orange, GAMMA, Brouwland, Connections, Bridgestone Europe, DPG Media, Cargill, Cathay Pacific, Westminster Abbey, and many others. Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses, workshops, and presentations. He even addressed a United Nations WTO conference.
