GEO & AEO Training Course
Optimising your AI search performance: from rankings to answers, mentions and citations
- Duration: 0,5 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the next evolution of SEO.
This training course focuses on making your brand visible in AI-powered search engines and conversational tools such as Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, Copilot and Claude by radiating the right digital signals.
OPTION: Combine this course with the SEO Training Course into a full-day training!
What you will learn
- How search visibility is shifting from SEO to GEO and AEO
- How Large Language Models (LLMs) and Answer Engines work
- How to optimise content for direct answers and featured responses (AEO)
- How to optimise content for AI citation and synthesis (GEO)
- KPI’s and tools for measuring and enhancing AI search performance
Programme
The shift from traditional SEO to AI search
- What is Generative Engine (GEO) and Answer Engine Optimisation (GEO)? How are they different from traditional SEO?
- The impact of AI search on the user experience and user adoption.
- Overview of AI Search platforms.
How do Large Language Models (LLMs) and Answer Engines work?
- Crawling, indexing, retrieval, and ranking.
- Vector embeddings and Retrieval-Augmented Generation (RAG).
- Semantic search and entity recognition.
- The role of authority, structure, and freshness.
Optimising content for direct answers and featured responses (AEO)
- Question-based search intent.
- Zero-click optimisation: featured snippets and direct answers.
- FAQ architecture.
- Conversational query optimisation.
- Voice search optimisation.
- Schema markup essentials.
Optimising content for AI citation and synthesis (GEO)
- Generative search ranking signals.
- Building topical authority.
- Entity-based optimisation.
- Citation-worthy content creation.
- EEAT and trust signals.
- AI-friendly content formatting.
Measuring AI Search performance
- AI search visibility KPIs
- Measuring answer share, citations and mentions
- Tools to monitor and enhance AI search performance
Target audience
- Digital marketeers
- SEO specialists
- Marketing and communications staff
- Content editors
- Website owners / managers
- Anyone exploring AI search opportunities
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.