Web Analytics

data collection, visualisation, analysis, insights & optimisation

Web analytics implementation

Implementation of tag management solutions and web analytics tools to configure your data collection in Google Analytics 4, Piwik PRO or Matomo.

Data visualisation

Visualisation of your traffic and conversion data in comprehensive and easy-to-understand dashboards and reports in Looker Studio or other visualisation tools.

Data analysis & insights

Analysis of your web analytics data for actionable insights to improve the user experience and business outcomes on your website.

Testing & optimisation

Optimisation of your website performance, your campaign performance, and conversion rates, by means of experiments and through the deployment of optimisation tools.

Social Media Monitoring

Analysis of the content and the sentiment of conversations about your brand, your products, your executives, and your media coverage, as well as those of your competitors.

Web analytics consultancy & audits

A digital analytics maturity audit encompassing your tech stack, data collection and processes provides you with a digital analytics roadmap towards data-driven decision-making.

Interested in our web analytics services?

We provide digital analytics services to clients such as Borealis, Bridgestone, Brouwland, Cargill, DNDi, Telenet, United Nations and Westminster Abbey. Contact us if you want to know how this can work for your organisation.

"Lone Wolves conducted a thorough audit of the current deployment of analytics tools on our websites, and the way analytics data is used in our work. They presented a graduated and logical roadmap to change authoritatively, tactfully, and directly, illustrating where we could make some easy adjustments, where the need for change may be more urgent, and where we could benefit from introducing some new processes. I received excellent feedback on their work from numerous colleagues, and work is already underway to put into place several of their recommendations."