Search Engine Optimisation (SEO) Training Course
improving your organic search performance in 2026
- Duration: 0,5 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
SEO has changed quite dramatically. The Search Engine Optimisation (SEO) training programme focuses on fundamental tactics to improve organic search findability today (2026) through a combination of intent-focused keywords, authority, and technical optimisation.
Participants can immediately put the many practical tips, tricks, and (free) tools into practice to deploy SEO initiatives or be more confident when discussing SEO with agencies.
OPTION: Combine this course with the GEO & AEO Training Course into a full-day training!
What you will learn
- Understand what really matters for SEO performance in 2026
- How search intent drives keyword research
- Optimising on-page content and meta data for SEO
- How to technically optimise your website for SEO
- Building authority and expertise signals
- Building qualitative backlinks
- KPI’s and tools for measuring SEO performance
Programme
How search engine algorithms work today (2026)
Keyword research: identifying keywords based on search intent
On-page SEO fundamentals
- Optimising headings and meta tags
- Optimising copy
- Optimising images and video
- Performing an on-page optimisation audit
Technical SEO fundamentals
- Crawlability, indexation, and site structure
- Speed, mobile usability, and Core Web Vitals
- Structured data and rich snippets
- Performing a technical SEO audit
Authority & backlinks
- EEAT: building trust and expertise signals
- The importance of qualitative backlinks
- Strategies for obtaining backlinks
- Performing a backlink profile analysis
Measuring SEO performance
- SEO KPI's
- Google Search Console
- Google Analytics
- Overview of various SEO tools
Target audience
- Digital marketeers
- Website owners / product owners
- Marketing and communications staff
- Content editors / web editors
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.
ORGANISATIONS WHICH OPTED FOR THIS COURSE
