Search Engine Optimisation Training Course
Understanding search engine algorithms to setup your website for search engine success
- Duration: 1 day or 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
This intensive one-day Search Engine Optimisation training programme reveals how search engines work as well as the full spectrum of techniques to attract more search engine traffic by means of content optimisation, link building, and technical optimisation.
Participants can immediately put the many practical tips, tricks, and (free) tools into practice to deploy SEO initiatives or be more confident when discussing SEO with agencies.
What you will learn
- Deep insights into all the factors that determine search engine rankings
- Defining a roadmap and priorities for improving SEO
- Optimising content for search engines
- Understanding and applying link building techniques
- Implementing technical optimisations
- Measuring SEO progress and success
Programme
Introduction
- The state of Search Engine Optimisation in 2021
- How search engines work
- Inside the algorithm: Insights into the 200+ factors that determine search engine rankings
On-page optimisation
- Carrying out keyword research
- Optimising meta tags
- Optimising copy and titles
- Optimising images and video
- Carrying out an SEO audit
Off-page optimisation
- Link-building importance and dynamics
- Carrying out a backlink profile analysis
- Creating links
- Identifying and approaching link partners
- Earning links
Technical optimisation
- Setting up and understanding Search Console
- Avoiding duplicate content penalties
- Mobile first: The importance of a good mobile experience
- Analysing and improving page load time
- Deploying structured data and rich snippets
Measuring SEO results
- Monitoring your SEO rankings
- Monitoring your SEO traffic
- Monitoring your conversions from SEO
Target audience
- Digital marketeers
- Website owners / product owners
- Marketing and communications staff
- Content editors / web editors
Remco has been practicing digital marketing since it exists. He has a wealth of digital marketing expertise and an extreme focus on measuring results.
Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Bridgestone Europe, Cargill, Orange, Richardson, Westminster Abbey, and many others.
Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses and presentations. He even addressed a United Nations WTO conference.
