LinkedIn Advertising Training Course
Effective paid LinkedIn advertising campaigns using LinkedIn Campaign Manager
- Duration: 1 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
LinkedIn has over 1 billion users in over 200 countries around the globe. What started out as a career platform to hunt your next job has grown out to become an unparalleled business community where users network and find relevant business information.
The rich targeting possibilities LinkedIn offers are second to none when it comes to getting your message in front of a relevant business target audience.
This course will equip you with the knowledge and insights to successfully deploy LinkedIn advertising for awareness, engagement, and lead generation using LinkedIn Campaign Manager.
What you will learn
- How to run effective advertising campaigns on LinkedIn using LinkedIn Campaign Manager
- Laser targeting relevant audiences
- Crafting effective ads that truly generate awareness, engagement and leads
- Measuring your LinkedIn advertising success
Programme
LinkedIn Campaign Manager ins & outs
- Ad account configuration
- Campaign configuration in LinkedIn Campaign Manager
- Setting campaign objectives
- Full overview of LinkedIn targeting criteria
- Targeting existing customers and specific companies on LinkedIn
- Full overview of advertising formats
- Lead generation using LinkedIn lead forms
- Increasing campaign reach using Audience Network
- Defining your campaign budget
- Campaign scheduling
- Measuring campaign performance and conversion
- LinkedIn Insights Tag implementation and usage
Target audience
- Business owners
- Business development staff
- Digital marketeers
- Social media marketeers
- Marketing and communications staff
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.
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