LinkedIn Advertising Training Course
Marketing your business on LinkedIn using content marketing and advertising
- Duration: 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
LinkedIn has 706 million users in over 200 countries around the globe. 40% of these users use LinkedIn daily. What started out as a career platform to hunt your next job has grown out to become an unparalleled business community where users network and find relevant business information. The rich targeting possibilities LinkedIn offers are second to none when it comes to getting your message in front of a relevant business target audience.
This course will equip you with the knowledge and insights to build your company presence on LinkedIn and to successfully deploy LinkedIn advertising for awareness, engagement, and lead generation.
What you will learn
- Building your company presence on LinkedIn using a content marketing strategy approach
- Amplifying your content marketing strategy with LinkedIn advertising
- Laser targeting relevant audiences
- Crafting effective advertising campaigns that truly generate awareness, engagement and leads
- Measuring your LinkedIn marketing and advertising success
Programme
LinkedIn facts and figures
Setting up and running your company page
- Overview of company page features, including Showcase Pages and events
- Getting your first followers
- Content strategy: which content should you publish and how often
- Analysing organic post performance
- Handling user comments
LinkedIn Advertising
- Ad account configuration
- Campaign configuration
- Setting campaign objectives
- Full overview of LinkedIn targeting criteria
- Retargeting existing customers and client companies on LinkedIn
- Defining your campaign budget
- Campaign scheduling
- Selecting the right message format in function of your objective
- Message formats pros & cons: image/text ads, carousel ads, video ads and InMail
- Increase lead generation using LinkedIn lead forms
- Tips and tricks for increasing ad engagement
Measuring success
- Analysing organic performance using LinkedIn Analytics
- Analysing sponsored campaign performance using LinkedIn Campaign Manager
- Measuring website engagement and conversion using Google Analytics
Target audience
- Business owners
- Business development staff
- Digital marketeers
- Social media marketeers
- Marketing and communications staff
Remco has been practicing digital marketing since it came into existence. He has a wealth of digital marketing expertise and an extreme focus on measuring results. Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Telenet, Orange, GAMMA, Brouwland, Connections, Bridgestone Europe, DPG Media, Cargill, Cathay Pacific, Westminster Abbey, and many others. Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses, workshops, and presentations. He even addressed a United Nations WTO conference.
