Getting Started with Piwik PRO Training Course
learn how to Implement Piwik PRO, a free, easy to use and 100% privacy-proof alternative to google analytics
- Duration: 1 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
With changing privacy regulations and several
European countries having declared the use of Google Analytics illegal, website owners are looking for privacy-proof alternatives.
Piwik PRO is a 100% European and GDPR compliant digital analytics solutions with an easy-to-use interface
that strongly resembles Google’s Universal Analytics.
What’s more, with a generous free plan of 500.000 hits Piwik PRO offers a no-cost alternative to many website owners.
In this one day training course you will learn how to implement and configure Piwik PRO, how to work with Piwik PRO standard and custom reports and how to visualise Piwik PRO data in Looker Studio
dashboards.
What you will learn
- Setting your organisation up for more strategic use of web analytics data
- Identifying essential KPI’s to track business value
- Configuring Piwik PRO Tag Manager for easy data collection
- Configuring Piwik PRO Analytics settings
- Reaping valuable insights regarding channel and campaign performance, content performance and user behaviour
- Create professional and attractive Looker Studio visualisations to report your Piwik PRO data
Programme
Setting the scene
- Planning your digital analytics roadmap
- Defining your KPI’s using a scorecard methodology
Piwik PRO configuration for data collection
- How does Piwik PRO collect data?
- The role of Piwik PRO Tag Manager and the datalayer in data collection
- Implementing tags for tracking video consumption, button clicks, forms etc.
Piwik PRO Analytics configuration
- Configuring goals to monitor conversions
- Linking Search Console to Google Analytics for insights into organic search terms and traffic
- Linking Google Ads accounts for 360° insights into paying search engine traffic
- Tracking on site search terms and usage
- Customising the default channel grouping
- Setting up e-commerce tracking
From data to insights
- Evaluating channel and campaign performance with a 360° approach
- Analysing multi-channel effects
- Evaluating content performance
- Analysing on-site events including file downloads, video consumption, link clicks, button clicks, forms etc.
- Analysing user journeys
- Using segmentation for deeper insights
- Configuring custom reports
Data visualisation with Looker Studio
- Connecting data sources to your Looker Studio dashboard
- Customising your dashboard layout
- Overview of dashboard widget types
- Using filters and segments
- Scheduling dashboard distribution
Target audience
- Digital marketeers
- Website owners / product owners
- Marketing and communications staff
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.
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