SEO Copywriting Training Course

Optimising your website content for search engine success

  • Duration: 1/2 day
  • Level: Beginner
  • Availability: In-company
  • Delivery: Classroom or Virtual
  • Languages: English, Dutch, French, German
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During this half-day SEO training course, you will learn to master all the copywriting techniques that make your content rank better in search engines. You will also learn how copywriting relates to other SEO techniques.

 

Participants can immediately put the many practical tips, tricks, and (free) tools into practice to deploy SEO initiatives or be more confident when discussing SEO with copywriters or agencies.

What you will learn

  • Deep understanding of all content elements that contribute to search engine rankings
  • Defining a roadmap and priorities for improving SEO content
  • Implementing content optimisations for search engines
  • Measuring SEO progress and success

Programme

Introduction

  • The state of Search Engine Optimisation in 2021
  • How search engines work
  • Inside the algorithm: Insights into the 200+ factors that determine search engine rankings

On-page optimisation

  • Carrying out keyword research
  • Optimising meta tags
  • Optimising copy and titles
  • Carrying out an SEO audit

Measuring SEO variants

  • Monitoring your SEO rankings
  • Monitoring your SEO traffic
  • Monitoring your conversions from SEO

Target audience

  • Digital marketeers
  • Marketing and communications staff
  • Content editors / web editors

Trainer: Remco van der Beek

Remco van der Beek, Strategy & Analytics Wolf at Lone Wolves

Remco has been practicing digital marketing since it exists. He has a wealth of digital marketing expertise and an extreme focus on measuring results.

Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Bridgestone Europe, Cargill, Orange, Richardson, Westminster Abbey, and many others.

Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses and presentations. He even addressed a United Nations WTO conference.