Richardson Sales Performance

Delivering 160K revenue via paid search lead generation campaigns in the EMEA region

Richardson Sales Performance is a global sales performance improvement company formed from the merger of two leading companies, Richardson and Sales Performance International. Both companies work with customers to drive sales results through the development of people, processes, and technology.

Since January 2019 Lone Wolves, formerly known as Engage Digital, managed all paid search activity for Sales Performance International globally. Following the merger with Richardson in October 2020 Lone Wolves continued to manage the paid search activity in the EMEA region.

We currently manage paid search campaigns in 14 countries in the EMEA region in multiple languages. In close collaboration with the client and through regular reviews new growth initiatives or experiments are identified and rolled out. For example, due to Covid-19, the client introduced a training programme focused on developing virtual selling skills. Within days we were able to capture significant interest within the European market by means of a rapidly launched paid search campaign.

Over the past 12 months, Lone Wolves filled the Richardson Sales Performance sales pipeline with 50 qualified leads from which $160K revenue was generated, thus directly impacting the bottom line business of Richardson Sales Performance through paid search marketing activities.

Working with an agency that understands the digital landscape as well as the European market has helped Richardson Sales Performance drive demand for the larger, merged, European sales team. Their ability to remain agile and quickly turn on campaigns as a result of changing needs in the sales market has been a tremendous support to our US-based marketing team.

Laura Morrison
Digital Marketing Manager