Digital Recruitment Training Course
Applying a digital marketing approach to your recruitment efforts
- Duration: 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
During this half-day Digital Recruitment training course, you will learn to efficiently, quickly, and cost-effectively recruit new members of staff using digital channels. The course is particularly aimed at HR and recruiters who wish to reduce their reliance on agencies and take digital recruitment into their own hands. This training course equips you with the strategic framework and tactics to effectively start digital recruitment initiatives tomorrow.
What you will learn
- Understanding of the components of a digital recruitment strategy
- Dynamics of all digital recruitment channels including LinkedIn, Facebook and Google
- Measuring digital recruitment success with a structured scorecard approach
Programme
Digital recruitment
- Introduction
- Defining your candidate persona
- Employee value proposition components
Digital employer branding and recruitment channels
- Recruitment website
- LinkedIn Career pages
- LinkedIn Recruiter
- LinkedIn job posts
- LinkedIn sponsored ads
- Facebook company pages
- Facebook sponsored posts
- Facebook Jobs
- Search Engine Optimisation
- Google for Jobs and the importance of structured data
- Google Ads
- Email campaigns
- Job boards
- Employee referrals
Measuring success
- Developing a digital recruitment scorecard
- Using Google Analytics to power up your digital recruitment scorecard
Target audience
- Recruiters
- Human Resources staff
Hans is an all-round digital marketeer with 10+ years of digital agency and consultancy experience.
He also teaches digital marketing and digital recruitment to international students at various universities in Belgium.
