Looker Studio Training Course
Present your digital data in attractive and insightful LOOKER Studio dashboards
- Duration: 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
Looker Studio, formerly known as Google Data Studio, is revolutionising dashboarding and data visualisation.Data living in silos and fragmented reports are a thing of the past.
In this hands-on half-day Looker Studio training course you will learn to easily blend together data from different data sources in professional and attractive Looker Studio dashboards.
What you will learn
- Using Looker Studio features
- Adding data sources such as Google Analytics and Google Ads
- Adding non-Google data sources
- Identifying essential KPI’s for your dashboard
- Creating beautiful and insightful dashboard visualisations
- Using Looker Studio templates
Programme
Introduction
- Looker Studio's benefits and features
- Getting familiar with the Looker Studio interface
Designing your Looker' Studio dashboard
- A structured approach to selecting Key Performance Indicators
- Mocking-up your Looker Studio dashboard
Adding data sources
- Using Google Connectors: Google Analytics, Google Ads, Search Console, Google Sheets etc.
- Using Partner Connectors: Power My Analytics, Supermetrics, and other partner connectors
- Blending data sources
- Other add-ons and the Looker Studio API
Building your Looker Studio dashboard
- Customising your dashboard layout: orientation, pagination, use of colour, fonts, and branding
- Using different types of dashboard widgets including calendars, scorecards, graphs and charts
- Using Looker Studio Explorer to draft your dashboard widgets
- Using advanced features such as filters, segments, and custom metrics
- Sharing dashboards with other users
- Using the Template Gallery for inspiration
Target audience
- Digital marketeers
- Website owners / product owners
- Web analysts
- Business analysts
- Marketing and communications staff
Remco has been practicing digital marketing since it exists. He has a wealth of digital marketing expertise and an extreme focus on measuring results.
Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Bridgestone Europe, Cargill, Orange, Richardson, Westminster Abbey, and many others.
Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses and presentations. He even addressed a United Nations WTO conference.
