Google Analytics Fundamentals Training Course for Marcom
Confidently using and interpreting Google Analytics reports and data
With almost 80% of companies using it, Google Analytics has become THE preferred solution for measuring the impact of online marketing. Yet, in many companies, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or ability to fully exploit Google Analytics’ features.
This programme seeks to close knowledge and skills gaps and to make you feel comfortable in using Google Analytics for reporting on your online marketing and communications performance and to answer business questions.
What you will learn
Essential Google Analytics features
Navigating and drilling into Google Analytics reports
Understanding your visitors
Understanding your traffic channels
Understanding your content performance
Measuring online success
Customising your reporting
Remco has been practicing digital marketing since it came into existence. He has a wealth of digital marketing expertise and an extreme focus on measuring results. Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Telenet, Orange, GAMMA, Brouwland, Connections, Bridgestone Europe, DPG Media, Cargill, Cathay Pacific, Westminster Abbey, and many others. Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses, workshops, and presentations. He even addressed a United Nations WTO conference.