Google Analytics Fundamentals Training Course for Marcom

Confidently using and interpreting Google Analytics reports and data

With almost 80% of companies using it, Google Analytics has become THE preferred solution for measuring the impact of online marketing. Yet, in many companies, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or ability to fully exploit Google Analytics’ features.


This programme seeks to close knowledge and skills gaps and to make you feel comfortable in using Google Analytics for reporting on your online marketing and communications performance and to answer business questions.

What you will learn


Getting started

Essential Google Analytics features

Navigating and drilling into Google Analytics reports

Understanding your visitors

Understanding your traffic channels

Understanding your content performance

Measuring online success

Customising your reporting

Target audience

Remco has been practicing digital marketing since it exists. He has a wealth of digital marketing expertise and an extreme focus on measuring results.

Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Bridgestone Europe, Cargill, Orange, Richardson, Westminster Abbey, and many others.

Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses and presentations. He even addressed a United Nations WTO conference.