Google Analytics Advanced Training Course
Take your Google Analytics data collection, analysis and visualisation to the next level
- Duration: 1 day
- Level: Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
You have been using Google Analytics for a while, and now you are ready to become the Google Analytics champion in your organisation.
The Advanced Google Analytics training course is jam-packed with tips, tricks, and exercises to take your knowledge and skills to the next level. It will enable you to swiftly and efficiently deploy data collection tags, tweak your Google Analytics configuration for advanced use, mine your Google Analytics data to generate crucial insights and professionally visualise your Google Analytics data in attractive Google Data Studio dashboards.
What you will learn
- Setting your organisation up for more strategic use of web analytics data
- Identifying essential KPI’s to track business value
- Configuring Google Tag Manager for easy data collection
- Advanced Google Analytics configuration
- Reaping valuable insights regarding channel and campaign performance, content performance and user behaviour
- Create professional and attractive Google Data Studio visualisations to report your Google Analytics data
Programme
Setting the scene
- Planning your digital analytics roadmap
- Defining your KPI’s using a scorecard methodology + exercise
Google Tag Manager configuration for data collection
- How does Google Analytics collect data?
- The role of Google Tag Manager and the datalayer in data collection
- Implementing tags for tracking file downloads, video consumption, link clicks, button clicks, forms etc. + exercises
Google Analytics configuration
- Configuring goals and funnels for monitoring success
- Using filters to obtain more relevant datasets
- Linking Search Console to Google Analytics for insights into organic search terms and traffic
- Linking Google Ads accounts for 360° insights into paying search engine traffic
- Setting up and deploying remarketing audiences
- Track on site search terms and usage
- Customising the default channel grouping
- Setting up e-commerce tracking
From data to insights
- The importance of campaign time-out for conversion attribution
- Evaluating channel and campaign performance with a 360° approach + exercise
- Analysing multi-channel effects + exercise
- Evaluating content performance + exercise
- Analysing on-site events including file downloads, video consumption, link clicks, button clicks, forms etc. + exercise
- Analysing user journeys + exercise
- Using segmentation for deeper insights + exercise
- Configuring custom reports + exercise
Data visualisation with Google Data Studio
- Connecting data sources to your Google Data Studio dashboard
- Customising your dashboard layout
- Overview of dashboard widget types
- Using filters and segments
- Scheduling dashboard distribution
- Exercise: create your own Data Studio dashboard
Target audience
- Digital marketeers
- Website owners / product owners
- Marketing and communications staff
Remco has been practicing digital marketing since it exists. He has a wealth of digital marketing expertise and an extreme focus on measuring results.
Over the past 20 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Bridgestone Europe, Cargill, Orange, Richardson, Westminster Abbey, and many others.
Remco was a digital marketing lecturer at the HZ University of Applied Sciences and loves sharing his knowledge and experiences in training courses and presentations. He even addressed a United Nations WTO conference.
