Google Analytics 4 Advanced Training Course
Take your Google Analytics data collection, analysis and visualisation to the next level
- Duration: 1 day
- Level: Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
You have been using Google Analytics for a while, and now you are ready to become the Google Analytics 4 champion in your organisation.
The Advanced Google Analytics 4 training course is jam-packed with tips, tricks, and exercises to take your knowledge and skills to the next level.
It will enable you to swiftly and efficiently deploy data collection tags, tweak your Google Analytics configuration for advanced use, mine your Google Analytics data to generate crucial insights and professionally visualise your Google Analytics data in attractive Looker Studio dashboards.
What you will learn
- Setting your organisation up for more strategic use of web analytics data
- Identifying essential KPI’s to track business value
- Configuring Google Tag Manager for easy data collection
- Advanced Google Analytics 4 configuration
- Reaping valuable insights regarding channel and campaign performance, content performance and user behaviour
- Create professional and attractive Looker Studio visualisations to report your Google Analytics 4 data
Programme
Setting the scene
- Planning your digital analytics roadmap
- Defining your KPI’s using a scorecard methodology + exercise
Google Tag Manager configuration for data collection
- How does Google Analytics collect data?
- The role of Google Tag Manager and the datalayer in data collection
- Implementing tags for tracking file downloads, video consumption, link clicks, button clicks, forms etc. + exercises
Google Analytics 4 configuration
- Data stream configuration
- Configuring goals for monitoring conversion success
- Linking Search Console to Google Analytics for insights into organic search terms and traffic
- Linking Google Ads accounts for 360° insights into paying search engine traffic
- Setting up and deploying remarketing audiences
- Track on site search terms and usage
- Customising the default channel grouping
- Setting up e-commerce tracking
From data to insights
- The importance of campaign time-out for conversion attribution
- Evaluating channel and campaign performance with a 360° approach + exercise
- Analysing multi-channel effects + exercise
- Evaluating content performance + exercise
- Analysing on-site events including file downloads, video consumption, link clicks, button clicks, forms etc. + exercise
- Analysing user journeys + exercise
- Using segmentation for deeper insights + exercise
- Configuring custom reports + exercise
- A/B testing
Data visualisation with Looker Studio
- Connecting data sources to your Looker Studio dashboard
- Customising your dashboard layout
- Overview of dashboard widget types
- Using filters and segments
- Scheduling dashboard distribution
- Exercise: create your own Looker Studio dashboard
Target audience
- Digital marketeers
- Website owners / product owners
- Marketing and communications staff
TRAINER: REMCO VAN DER BEEK
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.
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