Google Tag Manager Training Course
Quickstart your Google Tag Manager deployment
- Duration: 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
Tag Management solutions have revolutionised tag deployment on modern-day websites. Long waiting times to get tags deployed are a thing of the past. Google Tag Manager heavily reduces the reliance on developers or tech support. Non-technical staff such as (digital) marketeers can now take tag deployment into their own hands. In this half-day Google Tag Manager training course, you will learn the basics to get yourself up and running with Google Tag Manager and to confidently deploy tags on your website. No prior tag management knowledge is required for attending the course.
What you will learn
- Setting up Google Tag Manager and deploying it on your website
- Deploying various tag types to measure the most common user interactions and behaviors
- Troubleshooting deployment issues
Programme
Introduction
- Why use Google Tag Manager?
- How it works and when to use it
- How to access it and the steps required to set up an account
- Google Tag Manager account configuration
- Installing the GTM script on your website
Google Tag Manager interface
- Navigating the Google Tag Manager user interface
- Tags, Triggers and Variables explained
- Overview of user roles for GTM
Deploying Google Analytics tags
- Pageview tags + exercise
- PDF download tags + exercise
- Link click tags + exercise
- Button click tags + exercise
- Video engagement tags + exercise
- Scroll event tags + exercise
- Form submission tags
Quality control & debugging
- Using Preview mode to check GTM is working
- Using GTM plugins to verify correct deployment
- Checking Google Analytics to verify data collection
Target audience
- Digital marketeers
- Website owners / product owners
- Web analysts
- Marketing and communications staff responsible for tag deployment
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.