Looker Studio Training Course
Present your digital data in attractive and insightful LOOKER Studio dashboards
- Duration: 1/2 day
- Level: Beginner to Intermediate
- Availability: In-company
- Delivery: Classroom or Virtual
- Languages: English, Dutch, French, German
Looker Studio, formerly known as Google Data Studio, is revolutionising dashboarding and data visualisation.Data living in silos and fragmented reports are a thing of the past.
In this hands-on half-day Looker Studio training course you will learn to easily blend together data from different data sources in professional and attractive Looker Studio dashboards.
What you will learn
- Using Looker Studio features
- Adding data sources such as Google Analytics and Google Ads
- Adding non-Google data sources
- Identifying essential KPI’s for your dashboard
- Creating beautiful and insightful dashboard visualisations
- Using Looker Studio templates
Programme
Introduction
- Looker Studio's benefits and features
- Getting familiar with the Looker Studio interface
Designing your Looker' Studio dashboard
- A structured approach to selecting Key Performance Indicators
- Mocking-up your Looker Studio dashboard
Adding data sources
- Using Google Connectors: Google Analytics, Google Ads, Search Console, Google Sheets etc.
- Using Partner Connectors: Power My Analytics, Supermetrics, and other partner connectors
- Blending data sources
- Other add-ons and the Looker Studio API
Building your Looker Studio dashboard
- Customising your dashboard layout: orientation, pagination, use of colour, fonts, and branding
- Using different types of dashboard widgets including calendars, scorecards, graphs and charts
- Using Looker Studio Explorer to draft your dashboard widgets
- Using advanced features such as filters, segments, and custom metrics
- Sharing dashboards with other users
- Using the Template Gallery for inspiration
Target audience
- Digital marketeers
- Website owners / product owners
- Web analysts
- Business analysts
- Marketing and communications staff
Remco has been practicing digital marketing since it exists. Over the past 25 years, Remco has been working with companies large and small, b2c and b2b, for-profit and non-profit in Western Europe. His track record features Belgian National Orchestra, Bridgestone, Cargill, Orange, Quadient, United Nations, Westminster Abbey, and many others.
Remco lectured digital marketing at the HZ University of Applied Sciences (Netherlands) and was a trainer at Emarketeers in London. He loves sharing his wealth of knowledge and experiences in training courses and presentations.